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Client: Ray-Ban

The Order Of Never
Hide Party

The Order Of Never Hide Comes Out Of Hiding For One Night Only.

Alfred was commissioned to produce a party for 600 VIP guests to close out Ray Ban’s global marketing campaign and contest – The Order of Never Hide. We took over the entirety of the iconic Paramount Building in Sydney’s Surry Hills, something that had never been done before – and due to developments within the building, will never happen again. The three main spaces were dedicated to materials used in the latest Ray-Ban sunglass and optical range; Leather, Denim and Velvet.

The entire night was curated from world-class food and drinks, visual styling, and entertainment, with different rooms opening at different times throughout the night.

Featuring a surprise performance from Matt Corby upstairs in Leather, some of Sydney biggest DJ’s on the ground floor in Denim and a live burlesque show downstairs in Velvet, the event was hailed by Australian media as the party of the year and allowed Ray-Ban to close out their campaign on a high.