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Alfred is an experiential design practice that works in culture; predominantly in the arts, entertainment, hospitality and creative industries. Our work has been awarded and recognised around the world.

We take pride in bringing creative ideas to life, and remain equally focused on all projects whether we are executing our own ideas or the ideas of our clients and collaborators.

Alfred lives in Surry Hills in Sydney with our sister company Winifred, and works all over the world. View some examples of our work in the Work section of the site.