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Alfred is an experiential design practice that works in culture; predominantly in the arts, entertainment, hospitality and creative industries. Our work has been awarded and recognised around the world.

We take pride in bringing creative ideas to life, and remain equally focused on all projects whether we are executing our own ideas or the ideas of our clients and collaborators.

Our skills are utilised for many different outcomes;  we create and produce festival and theatre projects, design and build semi-permanent and pop-up installations, design and produce small to large scale events, design interiors and fit-outs for bar and restaurant projects, and consult to building owners and developers on how to build culture into their bricks and mortar.

Alfred lives in Surry Hills in Sydney, and works all over the world. View some examples of our work in the Work section of the site.

Alfred respectfully acknowledges the traditional owners of the land on which we work and live, the Gadigal People of the Eora Nation. We pay our respects to their elders past, present and emerging.

Always Was, Always Will Be Aboriginal Land.