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Client: H&M

H&M Conscious Hub

Sustainably-beautiful retail design

Putting sustainability on display in its own earthy retail environment. In Spring 2019, fast- fashion retailer H&M unveiled its new Conscious Collection. A renewable fashion line using floaty, recycled fabrics designed with the circular economy ethos.

At the Pitt Street Sydney flagship shop, an in- store Conscious Hub was built to showcase the collection. A space created to entice and inform shoppers with an eye for retail awareness. Natural recycled timber framed the delicate, dreamy display. Paper art embellishments by designer Benja Harney added to the beauty of the sustainably-styled space.

 

Information points and icons were incorporated throughout to include an extra layer of knowledge. Fast facts for shoppers to appreciate a new world of slower fashion.

A matching window display was created to draw incurious passers-by, and an in-store launch event with talks and special ethical touches brought it all to life.