The Future Laboratory’s predictions on the future of food
Based in London, The Future Laboratory is one of the world’s most renowned futures consultancies. With a unique blend of trend forecasting, consumer insight, foresight, brand strategy and innovation, we inspire and future-proof organisations.
The team at The Future Laboratory have worked with more than 1,000 businesses in 50 countries. Drawing on a workforce of more than 70 in-house experts, they assemble unique teams of journalists, writers, visual researchers and innovation analysts to document the new and the next across 14 industry sectors worldwide.
Alfred has a long standing relationship with the founders of The Future Laboratory, and has the pleasure of producing all of their annual Australian Trend Briefings and events.
With trends, tastings, talks and visuals, the Food and Drink Futures Forum was a sensory feast of insights ranging from the future of the soda market in an anti-sugar world to Culinary Diplomacy forging closer relationships with consumers via food. Industry innovators joined expert analysts to inform, provoke and inspire. The afternoon concluded with low ABV ‘shim’ gin-tasting and networking.