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Client: Foxtel

Foxtel On Oxford

An exclusive, multi-purpose creative and technology space”

1-11 Oxford St, Paddington has lived many lives. Starting out as a famed brewery in 1897, it later became The Academy Twin Cinemas, one of the longest running cinemas in Sydney. After a series of tumultuous reincarnations, the site was abandoned in 2010.

In 2018, Alfred collaborated with Foxtel to transform and resurrect this icon of entertainment, building on its heritage to envision an exclusive, multi-purpose creative and tech-leading space. And so, Foxtel on Oxford was born.

It was the ideal place for MCN, Foxtel and their partners to host screenings, launches, presentations and hospitality events. Mirroring the innovation of the Foxtel network and services behind the scenes, Foxtel on Oxford became a valuable platform for showcasing the network’s newest titles and offerings that defied the traditional ‘Upfront’ format.