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Client: Foxtel

Foxtel On Oxford

A new way of connecting

1-11 Oxford St, Paddington has lived many lives. Starting out as a famed brewery in 1897, it later became The Academy Twin Cinemas, one of the longest running cinemas in Sydney. After a series of tumultuous reincarnations, the site was abandoned in 2010.

In 2018 the site was transformed and resurrected, building on its heritage of being a major beacon for entertainment in Sydney. And so, Foxtel on Oxford was born.

An exclusive, multi-purpose creative and technology space built for MCN, Foxtel and their partners to host screenings, launches, presentations and hospitality. Mirroring the innovation of the Foxtel network and services behind the scenes, Foxtel on Oxford became a valuable platform for showcasing the network’s newest titles and offerings that defied the traditional ‘Upfront’ format.