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Client: Deadly Ponies

Deadly Ponies

“Deadly Ponies confirmed that even as an accessories label, they know how to put on a show. As models showed off the new season collection, the set was a culmination of the senses; with everything from purple lights, pumping music and a visually-heavy upside down olive tree playing into their aesthetic.”  Francesca Wallace, Vogue

In their dramatic Australian Fashion Week debut, accessories label Deadly Ponies proved that you don’t need a dress to impress. Like the label itself, the show pushed creative boundaries, taking the crowd on a sensory journey of surprises in a collection that explored “the idea of a utopian paradise.” It was all about the build up and big reveals on this unconventional runway.

Handbags and heavy curtains hung from the ceiling, with music pumping up the momentum. When the curtains dropped the show came to life. Complete with an upside-down olive tree playing into the designers’ aesthetic, this was an accessories show that commanded the audience’s attention.